The value of data declines over time. Our ILM system classifies data at creation and moves data across infrastructure tiers based on business rules and retention policies. Built on Open Source Hadoop, it ensures data availability is optimised over cost for performance.
Organizations collect data from multiple sources and channels—sales, web, emails, mobile, brick and mortar—and all of this data is spread across different departments and technologies.
The key to customer satisfaction is personalization. By leveraging data captured from a multichannel loyalty program, brands can make personalised recommendations, offer relevant promotions, and upsell and cross-sell relevant products or services to consumers.
Each organisation needs customization in order to run their loyalty programs. One size fits all doesn’t work, but still, organisations need a faster time to market and cannot spend a lot of time developing one from scratch.
