Banking And Finance

With business getting an overwhelming response, customer base and associated data sources started to grow exponentially, the company had been collecting large volumes of data everyday and time taken to segment one days customers was 3 days. This made the campaign department handicapped on pushing any new campaigns on a focussed note and the only option was to do a mass campaign on random customers expecting the conversion ratio to go up.

THE SOLUTION

IZAC framework was deployed by Whiteklay on Hadoop architecture revolutionised the existing data models and warehousing architecture of the Client in a manner resulting in the same customer segmentation happening in 20 mins with a mere 10 node distributed computing setup, which earlier used to take 3 days. The solution utilized the power of Hadoop over Spark computing and processing framework and in memory database caching techniques.