Overview
To enhance customer engagement and reduce financial risk, a top-tier financial institution turned to Whiteklay for a 360-degree view of its customers. The goal was to unify customer data across channels, improve targeting, and support risk management—all powered by AI and real-time analytics.
Challenges
Fragmented data from revenue, sales, and risk systems
Inability to personalize offers at scale
Manual risk assessments causing delays
Limited insights into high-value customer behavior
Solution
Whiteklay deployed a robust Customer 360 platform that brought together structured and unstructured data for unified customer profiles. Highlights included:
A centralized data lake supporting segmentation and campaign execution
AI-based deduplication and data cleansing for profile accuracy
Risk scoring models using historical transaction patterns and liabilities
Predictive insights to personalize offers and detect fraud in real-time
Campaign automation with built-in feedback loops for continuous improvement
Business Outcomes
25% higher campaign engagement and 15% boost in conversion
Reduced credit defaults through improved profiling and risk management
Faster issue resolution with real-time customer service insights
Increased revenue by identifying and retaining top-performing customer segments
Testimonial
Partnering with Vintech IT Solutions has been a game-changer. Their innovative approach and dedicated support have transformed our IT operations, driving efficiency and unlocking new growth opportunities.
Working with this construction team was an absolute pleasure. They took our vision and transformed it into something even better than we could have imagined. Their creativity, dedication, and craftsmanship are unmatched.
The way Vintech complements us by always looking for the solution that provides the most value for our business case, makes Vintech the ideal partner. One that really helps us achieve our goals. Partly because of this, we look confidently at the future and our cooperation.
Project Details
Banking
Customer 360 Platform
Leading Financial Institution
Customer 360, Customer data unification, AI-based risk profiling